Our team brings together diverse expertise in strategy, design, psychology, and business development. We're united by a shared belief in the power of authentic purpose and meaningful connection.
Bella (Bat-Hen) Baruchi
CEO
Founder, Creative Director, Brand & Growth Strategist, Marketing & Sales Manager, and Holistic Mentor Integrating storytelling, emotional work, personal growth, and project leadership — guiding people and brands into alignment, purpose, and impactful expression.
Tal Rosner
CTO
Leading technical innovation and digital strategy, ensuring that our creative vision is brought to life through cutting-edge technology and seamless digital experiences.
Rachel Madar
DIRECTOR, LA REGION
Project & Community Manager, Wellness & Social Impact Specialist. Leading community initiatives and mission-driven projects in Los Angeles, integrating emotional intelligence, holistic wellbeing, and strategic execution to create meaningful growth and impact.
Our Values
Everything we do is guided by our core values:
- Authenticity: We believe in being genuine, both in our work and in our relationships. No pretense, no fluff—just real connection and honest communication.
- Purpose: We're driven by the belief that meaningful work comes from understanding and aligning with your deeper purpose. We help you find it and live it.
- Growth: We're committed to continuous learning and development—for ourselves and for our clients. Growth is a journey, not a destination.
- Empathy: We lead with empathy, understanding that building a brand is deeply personal. We meet you where you are and support you where you want to go.
- Excellence: We hold ourselves to high standards and deliver work that we're proud of. Every project is an opportunity to create something meaningful.